This evening I looked — like, REALLY looked — at the Super America logo for the first time, despite the fact that I worked there many years ago for a few months.
It has a Dated Futuristic look, if that makes sense. As if some executive back in 1986 told his graphic design team, “Look to the future. That’s where we want to position our brand. Imagine a gas station 25 years from now; make a logo for that 2011 gas station.”
Well, despite many things about the current era being less-than-awesome, at least we don’t live in a world where that stuff is the norm, where every bank logo looks like this:
and people who look like this walk into those banks: